Here are a few important details from LinkedIn: We expect the refocus to change the functionality of Groups, potentially make membership more useful for prospecting by allowing for greater interaction within Groups and between members. The email we got from LinkedIn notes that “Groups is at the heart of what makes LinkedIn a trusted place for professionals” and that the company plans to make them more important and a bigger part of the normal interactions we have with the platform. Groups point us in the right direction, so don’t discount them even as things change. Lead targeting on the system needs people who have accurate information and are willing to interact with others. More use = being more responsive, and that means they likely have up-to-date profiles. Why? Because the people who join them tend to be a little more active on the platform in general, in our experience. LinkedIn groups were amazing and still tend to be that way for prospecting. You can Google “are LinkedIn Groups dead?” and get results complaining of this starting back in the early 2010’s.īut that’s not the important part even if changes occur. However, they often look like ghost towns with the same admins posting promotional items and not much discussion going on outside of that. LinkedIn Groups are often pitched as an amazing place to meet and discuss and interact in an amazing set of ways. While there were no firm details about true integration, there are a couple big takeaways from the announcement and the focus that we think you should know for your leads and prospecting on the platform. LinkedIn sent out a somewhat cryptic message earlier this month to the admins for groups on its platform, promising that the platform would finally integrate Groups “into the main LinkedIn experience.”
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